Examples of great press releases. ) Use clear and concise headlines.
Examples of great press releases. It should sound confident in tone, using words that pack a punch and accurately describe your company. Introduce essential information. Printed press releases should follow all the rules above, plus be formatted with the following: 1” margins all around. Begin with a dateline (e. In this type of press release, the language and tone is different. Here are a few examples of good press releases: 1. Include quotes from someone within your company and someone from the partnering company that emphasize the mutual benefits. Focus First on Press Release Distribution. Summarize the entire content of the press release in a single sentence that supports the heading and gives a taste of the content to follow. #1 A catchy headline and a compelling lead sentence. , Oct. 2. Here's what our Guide to Writing a Great Press Release will include: Tips on where to begin writing and brushing up on your craft. Helpful tips related to your business. Good press releases, i. ENTERPRISES, LLC. Jul 19, 2021 · Social Media Company or Community. These examples cover various scenarios, including awards for company achievements, individual leadership, and hosting award ceremonies. Press releases differ per type of event, industry, and type of publication you're aiming for. SEATTLE, Oct. Well-structured: Structure your press release in a way that’s easy to follow and digest. We recommend you do the following in order to write a good press release: 1. Pick a press release template or example to use as a guide. Interesting trends. A few tips for adding keywords to press releases include: Use your primary keyword or its variant in the headline, introduction, and 2-4 times in the body copy. A good press release should contain: An attention-grabbing headline with a news angle. 5” x 11” in the United States. Official statements help soften the blow to the reputation of your business. “It’s inspiring to see a team of veterans, military spouses, and first responders produce positive and engaging content for the military community,” said Recurrent CEO, Lance Johnson. Writing a great press release is part art and part science—and it doesn’t come naturally to Feb 28, 2022 · 4. You’ll find that all of them are concise, easily quotable, and straight to the point. That's just three or four short paragraphs and a couple of of quotes. This will make it easy for readers to understand and follow the information. It’s a testament to our dedication to pushing boundaries and making a real difference in people’s lives. Summarize your story in your subtitle. Jun 30, 2023 · The basic concept is to write a headline which compels the reader to continue reading. Use secondary keywords (preferable longtail) naturally throughout Jul 22, 2022 · Here are some tips for writing an effective press release: • Put a focus on action verbs and benefits. Write in Third Person: Unless you’re using a direct quote, the words “I,” “we,” and “you” don’t have a place in press releases. 4. GE Press Page. Press releases are a fundamental tool in Press Release Example 4: An Executive Announcement Done Right. J. Bodytech Enhancements Launches First Product, Clarity, for Improved Memory and Cognition. Below, you’ll find free press release templates you can download and customize based on your needs. A quote from a company spokesperson commenting on the news. Feb 28, 2024 · As you write your press release, keep these main goals in mind: Show the journalist why their readers will find the book exciting. Jun 6, 2022 · Now that we’ve covered different elements that can build the perfect press release headline, here are 5 examples of successful headlines that can inspire your future press releases: 1. Always include a high-quality photo of the product in a product press release. True to its brand, the page leads with a colorful and inviting full-width photo of the office. An event press release is an official statement announcing a new event. Start crafting your best press release ever. Feb 18, 2011 · How to Design a Great Press Page for Your Website: Additional Elements. Don't use stupid colors, fonts, or sparkly photos. Apr 21, 2021 · 10 Steps to a Great Press Release. Here’s a sample outline: Contact Info: Include your name, address, phone number, email, and website. Oct 18, 2023 · Make sure the quote for the new release is up-to-date, relevant to your announcement, and from an executive of the company. . Stick with the facts and use the time and attention the reader gives you to convey the most information possible. It allows a company to control which information about their product goes out to the public and generates excitement for their latest innovation. News of the weird (e. Show off your expertise in the field by combining your story with facts and figures. Next, add the date and your location. Jun 16, 2015 · The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). Press Release Examples The 15 example press releases provided in this article serve as samples upon which you can model your press release to help you create a compelling narrative around your award or recognition. This is a great example of a press release announcing for event. Example #1: Partnership resulting in product distribution. Marathon Brewing Releases Signature Beer, 26. As always, to catch the attention of your audience you need to think about the headline or leading sentence. Aug 2, 2019 · The first impression you’ll make is probably the most important one, so be extra careful when it comes to formatting and language of your press release. Having this in mind, you should consider implementing a crisis response strategy. Jun 15, 2022 · A product launch is a great time to create a press release. These press releases give an overview of why the companies partnered, what each company brings to the table, and Include your keyword. Closing statement. This press release from Ogilvy effectively covers the key points of a new executive vice president coming on board. Best press release headline #1 Example #1: CEO Quote, Praising Team. Releasing findings of new study or research. What's good about this release: Bullet points summarize the news. With a dedicated medical team and state-of-the-art facilities, player health is always at the forefront. Some examples include: Downloadable PDF file with press materials. A good press release boilerplate is concise and easy to read so that journalists can quickly get an idea of what your company does. , dba nQuery Communications (“nQuery”). A traditional book press release is between 300 to 500 words and is ideally one page. Partnerships May 20, 2021 · Template #8: Event Press Release. May 15, 2023 · Think of the first quarter of a page on your press release in the same way. Event Press Release Example - Apple WWDC 2022; Apple's Worldwide Developers Conference (WWDC) is an annual event that attracts thousands of attendees from around the world. Here are three common ways of doing so: Feb 25, 2024 · Begin the body paragraph with these key details that give a background of your story. Small Business Solutions. Include relevant subheadings to break up the text. “The press and the consumer live in an age of connectivity,” says Dalyn. Video Production Agency Launches Diversity & Inclusion Portfolio. And, while we're at it, always, always, always double-check that you BCC your press blast list. When writing a lead, you must include as many of the classic “five W and the H” ideas of storytelling. ) Personnel changes (new manager, new lead singer, etc. The right strategies combined with powerful media monitoring tools can help your team at every stage of the process. Time to wrap up with details explaining pricing, availability, dates, etc. Adding a quote is a great way to gain credibility and get people excited about your announcement! 5. Publication Date: List the publication date for your book as “For release on [date]” or simply note “For Dec 9, 2022 · If you make it easy to access your press materials, you’ll likely get more and better press coverage. This type of press release is a great way to get positive press coverage, build your employer brand, and raise workplace morale. Feb 29, 2024 · Pro tip: Your header and subheader are not the places for mysterious, “read more to see…” references to what’s in your press release. If you don’t get a journalist interested in your story straight away, he or she won’t even open up your email. In the first sentence, state your company’s city and state, followed by the date. Template for Non-Fiction Book Release. [City, Date] – Renowned [author’s field of expertise] expert, [Author Name], unveils [Book Title], a comprehensive exploration of [subject matter]. Target media: National press and TV. It contains information about events, products, services, or other announcements. A good press release is short and sweet and fits all on one page. Please explain how this new partnership will impact customers so they know what to expect. For instance, if you send a release about the GDPR, a good quote would be around this: “Over half of our time is now spent with lawyers working out how to comply - our business is near collapse”. Alaska Airlines and Stumptown Coffee partner to serve up bespoke coffee blend crafted specially for the skies. Intro paragraph. Offer Downloadable Images. Keep paragraphs short and focused. Example 1: Starbucks Sep 23, 2022 · First, a press release must include a strong lead, which is also spelled lede. “This isn’t just a product. Having a press release template for announcing an event is great because it allows you to save time that you can instead use in the process of organizing and running your event. If you already have your book cover ready to go, you should include that in your press release, too. Media pitches are crucial examples of when your PR writing needs to be at its best. Here are some examples of good press releases for books. Include links to your website or to additional information in case the reader wants to know more. A lead is usually one sentence, although it can be two sentences. Brief background on the company, product, service or event. With these tips and sample, you’re now equipped to craft a candidacy announcement Mar 2, 2020 · A new hire press release template is a press release template businesses use to announce a new member of a business team. Craft a Relevant, Attention-grabbing Headline. The steps to create a press release are straightforward. The WWDC 2022 press release was detailed and informative, providing all the information attendees needed to Feb 7, 2023 · To make your press releases even better, here are a few more tips: 1. Boilerplate: Our football club, with a history spanning over two decades, prioritizes the well-being of its players. GE's press page, called GE Reports, uses a simple format to show off as many news stories at once. Here are some of the best examples of brands that have used press releases to draw attention to notable events. Jun 22, 2021 · 7 Steps To Writing A Press Release That Gets Results. Put the enticing title into the subject line. Tips For A Great New Partnership Press Release. ️ A charity event. Interesting headlines and well-organized content are essential. A title that's the right length can capture and keep your audience's attention. A PRESS RELEASE IS A DOCUMENT THAT CONTAINS IMPORTANT INFORMATION ABOUT THE MATERIAL YOU ARE RELEASING, WHETHER IT IS A MUSIC VIDEO OR A TOUR, FOR EXAMPLE. Oct 11, 2022 · Here’s a new CEO press release template that you can use as a guide when drafting your own: [Company Name] Announces Appointment of [Name] As New CEO. Sep 9, 2023 · Here’s an example of a well-written press release: If you want to know how to write a great press release, check out our dedicated article: How to Write a Press Release for Great Results [Examples + Tips] 2. Here’s an example of a CEO press release quote that hits the mark: “Our team poured their hearts into this innovation,” the CEO shared, brimming with passion. It is typically sent out to media outlets in order to get the story picked up and published. NORWOOD, Mass. Step 1: Start With A Newsworthy Item. Being singled out for an accomplishment. Here are two more examples: Crisis communications examples of prevention techniques include pre-crisis, in-crisis, and post-crisis actions. Include specific details like the release date and book signing dates. Photographs. Press Page Examples 1. Keep in mind that nobody wants to read a wall of text. While there’s no formal definition of what’s newsworthy or not, here are some examples of events that are worth producing a press release for: ️ A major festival, conference, or other large event. Dec 19, 2021 · Here are Five Examples of succesful Product Launch Press Releases. But there are different ways of hosting a press release, and you’ll want to decide on this before getting to the actual writing. Terms of the transaction were not disclosed. The date and location let the reader know the relevancy of your press release. Nov 14, 2023 · For example, assume your goal is to drive more sales and attract investments through the press release. Etsy’s press page is a prime example of a media section done well. Timely: The ideal time to get media attention for your story is when it’s still fresh and of interest to the public. Jan 22, 2024 · Remember, press releases are for “newsworthy” announcements. Uber provides a good press release boilerplate example. Don’t make readers “work” by teasing what’s further down the page. Assets and Sharing. The more concise and compelling, the better. Nov 16, 2022 · We compiled various best press release examples to illustrate how to objectively showcase a newsworthy angle, engage the target audience based on their interests, and give journalists resources that make it easy to provide additional coverage. For example, rather than saying “we have acquired,” say “we acquire. A good headline will grab an editor's attention. ”. Significant sales achievement (gold album, 1 million Spotify downloads, etc. There are some commonalities among each. Oct 10, 2023 · Press release templates you can customize for your brand; How to format a press release; Press release examples to help you create one from scratch; Let’s get started. Jul 5, 2023 · Examples of Actual Press Releases. M. Don't be cocky. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. The company aims to encourage more people to use the app to book rides or order food. Take your press releases to the next level with AI. In this piece, the headline is utterly unrealistic. Conduct keyword research to find keywords and phrases that are relevant to your press release. This also helps keep your news release short, sweet, and to the point. 10 Free Press Release Templates. If your announcement sounds Nov 18, 2022 · Download as Google Doc. Jan 3, 2023 · 3. As you can see she includes relevant background information that will give a journalist a complete view of her business. Plain text-only press releases can lose reader interest. A defensive press release is required to resolve such issues and clear the misunderstanding from the minds of the consumer. Source. Whether you are launching a new product or sponsoring a charity event, a press release helps get the word out and generate buzz around your latest development. 5. Also, keep in mind there might be multiple audiences to consider. Regardless of your format, keep your branding consistent. They talk directly to the press, starting from the header copy. End the press release with a concise boilerplate about each partnering company. Choose your format. Show why your story is relevant now. Write a headline that grabs attention. Electronic media kit on your website. 30, 2023 /PRNewswire/ — Amplix, a portfolio company of Gemspring Capital and a leading provider of technology advisory services and software, today announced the acquisition of substantially all of the assets of M. It helps journalists know that they’ve reached the end of your news 1 . Step 5: Include A Relevant Quote. “They’re going to want to know what you look Nov 10, 2022 · 4 Effective Press Release Boilerplate Examples. A partnership press release template is a press release template businesses use to inform the media that they have entered into a partnership. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover”. Form a good headline. 7x as many views as those using text alone. Include multimedia Multimedia press releases get up to 9. Discuss the motivations behind the decision to proceed with the partnership. The appointment of [name] as CEO… [provide short description of company] [City, country – Date] – [company name] today announces the appointment of [CEO name] as its new CEO. 06. The headline works because it is packed full of newsworthy information. Announcing a new tour. A professional voice is critical and will make your press release feel more authoritative. Second and third paragraph: More details about the announcement, placing it into a broader context (i. Provide the main points of the book while leaving the reader wanting more. To understand how to write a good press release, you need to see what a press release Jan 12, 2023 · Breaking news announcements, a new company hire at the executive level, sharing research and awards, product launches and events, are all examples of a newsworthy story that would make for a great press release. Remember, clear and straightforward communication is key. The first sentence should summarize your key point. Grass TB, Producers of Grass-based Paper Products, Launches Investment Crowdfunding Campaign. , City, State/Country Date) Write in a news-style format, using the third person. A media advisory is similar to a press release in its formatting and writing style. NASA. Once a press release is circulated to news outlets, the hope is that journalists will Apr 20, 2021 · The below press pages from Coca-Cola and FreshBooks are great examples of what this looks like in action. Oct 12, 2023 · Prowly’s AI Press Release Tool; Bard; ChatGPT; Examples of good press release headlines. Feb 3, 2023 · Effective title length: When writing a press release headline, be sure to keep it at 10 words or fewer. Nov 13, 2023 · 3. 3. Use standard size letter paper for your country (8. Identify Your Audience. As with every type of press release, before writing one to announce your book launch, identify your target audience. Here are a few examples of event announcement press releases: Enterprise Connect 2024 Expands Conference Program, Adds RingCentral CEO Keynote | Business Wire. A media kit without media is like a ball pit without balls. Instead of “NextGen Shoe Utilizes EVA Tech,” use “NextGen Shoe Offers Enhanced Comfort. It therefore must be engaging and relevant enough to coax the media into sharing it with their audience. Many companies make an announcement when a new executive joins their team. Most press releases are succinct, just a page long, or two pages at most—a lot shorter than regular articles or blog posts. Major Customer Acquisition: Signing a contract with a major client. Step #2: Develop Your Hook. Since we’re all about making things easier for you, here are three book press release templates: 1. The intrigue/compulsion factor of your book press release headline needs to be balanced by some actual information. g. See the full release here. Here are some newsworthy events a typical band or artist may want to send out a press release to announce: Release of a new album or single. Mastering these basics will help your campaign exposure and help spread your message. Fourth paragraph: A substantive quote from a representative of your organization. Impartial: Always include factual and impartial details to your content to allow for honest coverage. 2 Brew, Nationwide. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. Starting a new sister company. Examples of great press releases by type. Actionable Takeaway: Use the structure above as a template for your next press release. PR Writing for Media Pitches. Step 4: Use The Inverted Pyramid Model For The Body Content. Press release don’ts: examples. A journalist's job is to tell their audience a story. Here is an excellent example: Instead of “MegaCorp Implements B2B Solutions,” use “MegaCorp Offers New Business Tools. The tactical language ensures you put a good spin on the bad news to make it uplifting. Including images within your press release doubles the chance of it getting noticed; video quadruples it. Jun 29, 2023 · Three Pound Symbols (###) at the End: This is a traditional way to signify the end of the release. One of the first things that stand out in a press release is the location, and the date noted at the beginning of the lede. You can read about specific tactics Oct 18, 2023 · Partnership Press Release Template [FREE Download] Solutions. When to send a media advisory instead of a press release. Add video, images, and if nothing else, always include a logo to create a visually compelling release. When it comes to press releases, it’s very beneficial to take a look at how some other companies are doing it. Significant Sales Milestones: Achieving sales targets like 1 million units sold. A press release is a compelling way to share your news without sounding overly commercial and, at the same time, gain some authority. 11, 2023 /PRNewswire/ — Alaska Airlines, the Examples of good press releases. ) Single spaced. Finally, a good political news release requires accuracy. The world ‘collapse’ will make an impression and people will feel empathy for you. The structure of a press release doesn’t deviate all that much, as you’ll see from our downloadable template. Step #5: Write Your Body Copy. ) Use clear and concise headlines. Feb 3, 2022 · Here are some terrible examples of press releases that you should steer clear of. Then you might want to use the angle of "problem-solving" when you create the company boilerplate. Writing. Usage of active voice: Active voice is when the subject acts upon the verb, and for press release headlines, active voice is better than passive. They are like the business cards of your release and any well-written press release sample proves it right. DDB Brussels et Ellis Gourmet Burger servent The Wrong Order. “We’re thrilled to be a part of helping them grow. The goal of a press release is to generate media coverage and public interest in the subject matter presented. A sharable file in Google Drive. Press releases: Include a list of your most recent press releases and an archive of your past releases, in chronological Apr 21, 2020 · 1. Timely replies and strategic dissemination boost impact. Note that they make good use of subheaders as well. Headline Example 3. Mar 3, 2023 · Follow a Consistent Format: Use a consistent format for your press release, including a headline, dateline, introduction paragraph, body copy, boilerplate, and contact information. Immediately follow this element with a hyphen and then the content of your intro paragraph. Any story you tell should be clear about why now is the right time for people to sit up and pay attention, and using a quote to add this context gives you the chance to evoke empathy. A free press release template. Here’s a list of 50 different milestones a company might write a press release about: Anniversary Celebrations: Marking 5, 10, 25, 50, 100 years in business. Whether you’re writing a press release for a restaurant launch or announcing a new product, these food industry press release examples are sure to whet your appetite. For example, it should include the types of Mar 22, 2024 · 15 best practices to get your press release noticed. You can dramatically improve your press release writing skills by reviewing and analyzing successful media releases that received good media coverage. Aug 21, 2023 · Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. Feb 9, 2024 · Let’s start with the six particular press release guidelines with examples. Yes, there was a time when printing brought about the Industrial Revolution, but in today’s digital age, print appeal is shrinking. The perfect press release wows journalists and stakeholders, all while remaining professional, truthful, and factual. press releases that are successful in getting press coverage and stories written about your company, tend to have 8 key characteristics. ️ A product launch party or launch event. Countless press releases are sent daily, not to mention thousands of journalist-written news stories. Mar 13, 2024 · Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see. Mar 25, 2024 · Costs will vary based on experience—but generally speaking, expect to pay anywhere from $500 to $2,500 for 300-400 words, which is around how long a press release should be. Oct 11, 2021 · There are four tabs at the top of the page that make it easy to navigate between the latest news releases, visual media, brand guidelines, and official Canva contacts. Why this is a great headline: This is a story about two brothers rowing the Atlantic to raise money for a mental health charity. Product Releases. Send press releases using personalized pitches & AI. Step #3: Write Your Press Release Headline. A comfortable, traditional typeface like Times New Roman or Arial in 12 points for the body copy. Receiving an award. Mar 16, 2022 · 10 Great Examples of Well-Written Press Releases. Oct 7, 2022 · First paragraph: Answer the 5 Ws to maintain the reader’s attention. Let's go. Bad press release example #1. Examples: Apple Unveils New Apple Watch Pride Edition Bands Jul 20, 2020 · 4 Press Release Examples. They cover the skills, work history, and expected contributions of the new hire. Learn how to write a press release for a book in four easy steps: 1. Stories are almost always more impactful and easier to communicate when there are beautiful images to go along with the text. An informative and engaging first paragraph with the key details. If yours Jul 22, 2022 · A press release is a great way to encourage yourself and your music online; however, to achieve success, you must write an excellent press release. Feb 17, 2022 · Using quotes in press releases: How to do it right. Writing a Press Release in 5 Steps. A press release checklist of do's Jan 12, 2022 · 2. This press release announcing the merger of National Western and Prosperity Life Group is a good example of the complexity of a merger press release, including the strategy, quotes from the managers of both companies, shares acquired, share price, how the merger will be communicated to the SEC, and legally required investor statements (forward Oct 9, 2023 · A press release for a CEO appointment typically announces the new CEO, provides background information, and highlights their accomplishments and goals for the company. A press release is a written communication distributed to members of the media with the primary purpose of announcing news, events, or information about a business, organization, or individual. Client: Mental Health Now Charity. You can learn from these examples to make your next press release pack a punch. A press release can be a piece promoting an event, a new product, a product launch, or a new blog post or study. Help Build Awareness & Capture Attention: Journalists and media publications have big networks and reach that can be leveraged on to reach audiences that matter. Custom roasted to be enjoyed at 30,000 feet, the organic medium-dark brew takes inflight coffee to new heights. I don't know who you are, so instead of pumping yourself up with silly hyperbole or bravado, focus on telling me about yourself – honestly. But there are differences. com, (444) 222-3333. If you don’t want to wait, start writing your press release with Jan 18, 2024 · To this day, you can use press releases to address concerns and show accountability in a challenging situation. To stand out, your headline has to immediately resonate and assert its relevance—in short, it should promptly tell journalists that your story is worth sharing. Aug 14, 2023 · Contact Information: Laura Johnson, Team Doctor, laura@footballclub. This is how it should look: New York, April 6, 2021 — Simply copy and paste the above template and switch the information to yours. Step 3: Drive Clicks With Your Sub-Headline Text. An Example Of An Effective Press Release Boilerplate Our friend the gluten-free blogger Vicki – aka The Free From Fairy – has a great boilerplate for all of her press releases. This is to establish a warm first impression. 1. Step #4: Write Your Press Release Lead. Release of a new website. Step 2: Write A Compelling Headline. A lead should pull the reader in and keep them engaged. Aug 17, 2022 · A press release is a brief document that’s circulated to the media to relay information, and typically to generate interest for potential news coverage. The active Aug 30, 2023 · The wider the accessibility of your headline, the larger the potential audience for your press release. Example Press Release Announcing Campaign: Jul 20, 2020 · A press release, on the other hand, is a formal statement issued to the media by a company, organization, or individual. e. Here are some examples of press releases from our clients to give you guidance for your next release. Facts and statistics to support key messages. Coffee shop offers exclusive $200 gourmet drink) Commentary on or tie-ins to current events. Let’s shift the focus now to some examples of great headlines that get their point across in a simple, powerful way while making us eager to learn more. establishing a “hook”). Location. Then begin writing the release body. nq gr cg gs vy qp tf wm gm qm
Examples of great press releases. Here are some examples of good press releases for books.